| The pet breeding industry is thriving today | | | | reviewers can chip in their experiences with |
| and it's one of the fastest growing domestic | | | | businesses and individuals and yes, with cat |
| markets. Each year, for the past five years, | | | | breeders, too! If you already have many |
| the number of pet breeders has increased by | | | | satisfied clients, request them to place a |
| at least 20 percent. This may seem like a | | | | good word or review about you and your |
| positive development; however, this market | | | | services in review communities. |
| growth also means a rapid increase in | | | | |
| competition. Breeders now need to further | | | | Profiles |
| strengthen their sales, marketing and | | | | |
| advertising efforts in order to maintain or | | | | Building various online profiles on social |
| better yet, beef up their customer rosters. | | | | networking sites can also help you network |
| They also need to become more competitive in | | | | with other breeders or buyers. If you have |
| terms of services and promotional efforts. | | | | licenses or other facilities, (i.e. you're a |
| Now, more than ever, cat breeders must find | | | | duly registered veterinarian who also owns a |
| more ways on how they can use the power of | | | | breeding clinic) make sure that you indicate |
| media, including the Internet, in order to | | | | the same in your profile. This can help build |
| grow their business. Here are a few ways on | | | | your reputation. |
| how cat breeders like you can make your | | | | |
| available pets and pet-related services known | | | | Genealogy Sites |
| online and use the Internet to reach target | | | | |
| markets: | | | | There are websites online which you can use |
| | | | to build your very own genealogy website, |
| The Power of a Website | | | | including pictures of your cats, blue ribbons |
| | | | and breed certifications. These sites are |
| As a cat breeder, you should never | | | | typically designed for human families, but |
| underestimate the power of online presence. A | | | | that doesn't mean they can't be easily |
| simple, professional looking website can help | | | | adapted for pedigree tracing. Having one can |
| introduce your business and services | | | | reassure your prospective buyers that you are |
| virtually to the whole world. The website | | | | passionate about what you do and that you |
| needn't be expensive, graphics-heavy or fancy | | | | only produce kittens from a good gene pool. |
| - a simple one can do as long as it can | | | | Remember that as a cat breeder, you must |
| easily be maintained and can encourage | | | | avoid presenting yourself as if the pets you |
| interaction between the cat breeder and the | | | | sell come from so-called "kitten mills." |
| prospective pet buyer. | | | | |
| | | | Message Boards |
| Online Classifieds | | | | |
| | | | Register with various online forums and |
| You can also make use of ad websites such as | | | | engage in discussions. Don't hesitate to help |
| Find a Pet Online. You can announce that | | | | people who are in need of pets or those who |
| you're expecting kittens on a certain week | | | | need help on how to take care of their new |
| and for how much you may sell them. Online | | | | feline companions. Who knows - this may even |
| advertising and online classifieds are the | | | | lead to deals in the future! |
| first place many prospective buyers now look, | | | | |
| so you should be there too. | | | | Given all these reasons and resources, cat |
| | | | breeders need to maximize the use of the |
| Review Communities | | | | Internet and other media. This, in order to |
| | | | not only increase business presence and name |
| Check out online city guides as well and get | | | | recall but also to guarantee pet lovers |
| your business listed! A good example of this | | | | everywhere that you're ready to do business. |
| is Yelp, an online guide where opinionated | | | | |